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Only for 'real men'



In a new campaign AB Inbev positioned its famous beer Jupiler more than ever towards "real men".

Get ready for pictures of soccer players in mud and men hauling with furniture.

The new television commercials were directed by Koen Mortier and produced by Czar.be. Casting Studio was responsible for the casting of the leading roles. The commercials were created by the advertising agency Famous.

Check out the 2 commercials:
Jupiler Moving: www.castingstudio.com/index.php/ourwork_commercials/en/916/
Jupiler Soccer: www.castingstudio.com/index.php/ourwork_commercials/en/915/

Advertiser: AB Inbev
Advertising agency: Famous
Production company: Czar.be
Director: Koen Mortier
Casting: Kris De Meester (Casting Studio)
Casting, extras: Brigitte De Witte (XtraZ)
Talent agency: Casting Studio and XtraZ

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AB Inbev positioneert zijn bekende biermerk Jupiler in een nieuwe campagne meer dan ooit op 'echte venten'.

Bereid u voor op beelden van voetballers in de modder en met meubels sjouwende kerels.

De nieuwe tv-spots werden geregisseerd door Koen Mortier en geproduceerd door Czar.be. Casting Studio was verantwoordelijk voor de casting. De spots werden bedacht door het reclamebureau Famous.

Bekijk de 2 spots:
Jupiler Verhuis: www.castingstudio.com/index.php/ourwork_commercials/nl/916/
Jupiler Voetbal: www.castingstudio.com/index.php/ourwork_commercials/nl/915/

Adverteerder: AB Inbev
Reclamebureau: Famous
Productiehuis: Czar.be
Regisseur: Koen Mortier
Casting: Kris De Meester (Casting Studio)
Casting, extras: Brigitte De Witte (XtraZ)
Talent: Casting Studio and XtraZ

 

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